Team Sports America Replatform & Theme Build
Team Sports America sells officially licensed NFL, NHL, MLB, and college merchandise for fans' homes and gardens. I built the Shopify theme that moved its direct-to-consumer store from SAP Hybris to Shopify Plus, organized around the way fans actually shop: by team.
- Client
- teamsportsamerica.com
- Role
- Shopify theme development
- Platform
- Shopify Plus, migrated from SAP Hybris
- Shopify Plus
- SAP Hybris migration
- Liquid
- JavaScript
The Brand
Team Sports America is part of the Evergreen family of brands and makes licensed flags, doormats, drinkware, wallets, garden statues, ornaments, and signs for NFL, NHL, and MLB teams and for colleges across the country. Fans don't browse by product type, they browse by team, and the catalog has to make every team and school feel like it has its own store.
The Team Sports America home page on the Shopify theme.
Organized by Team
The theme is built around team and league navigation: a menu that opens into the NFL, NHL, MLB, collegiate, and military collections, and hundreds of team and school collections behind it. Each one opens into a collection page with filters for product type, color, and material, and the same search-powered browsing used across the sister storefronts. The visual identity is bolder than its siblings, with navy and red, heavy display type, and large promotional banners.
A team collection page, with filters for product type, color, and material.
What It Runs On
Team Sports America runs search and recommendations alongside ratings and reviews, with analytics, marketing, on-site messaging, social sharing, and a trust badge rounding out the storefront. The theme is a custom D2C build on the same Enterprise foundation as the other storefronts.
Product pages for licensed team merchandise.