Evergreen Print Personalized Products Store
Evergreen Print makes personalized home and garden products — custom doormats, drinkware, signs, and more — printed to order at Evergreen's Richmond, Virginia headquarters. I created and built out the store from scratch on Shopify: a custom theme, a product personalization flow with a live preview, and a buying experience designed around wholesale accounts.
- Client
- myevergreenprint.com
- Role
- Store setup and theme development
- Platform
- Shopify, with live product personalization
- Shopify
- Personalization
- Liquid
- Wholesale
The Brief
Evergreen already designs and manufactures home and garden décor at scale. Evergreen Print adds a made-to-order line on top of it: products that a buyer personalizes with a name, a logo, a team, or their own artwork, then prints and ships. That needed its own store, with its own brand, its own catalog structure, and a purchase flow that works when every item is different.
The Evergreen Print home page.
The Build
I set the store up from the ground up and built the theme on Shopify's Horizon foundation, restyled in Evergreen Print's own deep green and warm off-white and set in Inter. The catalog is organized for the way people shop for custom goods: Door Mats, Door Décor, Drinkware, Novelty Signs, Yard Signs, and Upload Your Own Art, with ready-made collections for college and pro teams alongside blank-canvas products for custom logos and artwork.
Collection pages mix ready-made team and school products with blank-canvas items for custom art.
Personalization and Wholesale
Personalization puts a live preview and text and logo inputs directly on the product page so a buyer sees the finished product before it is made. Pricing and checkout are wholesale-first: product cards prompt visitors to log in for pricing, the cart points to wholesale account registration, and the announcement bar invites new businesses to sign up, so the store serves trade customers.
A personalized product page, with wholesale login in place of pricing.